Los Costillas, a restaurant brand with origins in Caracas and later expanded to Madrid, required a complete brand refresh to strengthen its identity and presence in both markets. The creative process involved the conceptualization and design of a distinctive geometric pig icon, which became the hallmark of the brand and a symbol recognized across communities in Venezuela and abroad. This new branding successfully combined tradition with a modern visual language, giving the restaurant a fresh identity that resonated with its loyal customers and new audiences alike. The project showcased the power of design to transcend borders and build cultural connections, establishing Los Costillas as a memorable and recognizable brand in the food industry.